$148 Billion Myth Debunked by Intelligence Software Guide
$148 Billion Myth Debunked by Intelligence Software Guide
Fuld & Co. first-of-its-kind guide evaluates intelligence software
CAMBRIDGE, MA February 14, 2000
In direct contradiction to pronouncements made by numerous software vendors, there are no one-stop software solutions for the estimated $148 billion dollar business intelligence market, according to the newly released Fuld & Company Intelligence Software Guide.* This first-of-its-kind comprehensive report, located at www.fuld.com, is designed as a strategic executive tool to improve the decision-making process when gathering, organizing, analyzing and evaluating competitive intelligence data.
“Since no turn-key software system product covers all aspects of intelligence creation and management, we reviewed and categorized software tools and fit them into the process of intelligence production,” notes Leonard Fuld, president of Fuld & Co. While we have found that software suppliers are repackaging their data mining and data warehousing products as ‘business intelligence’ offerings, in reality they often deliver only one or two of the five required business intelligence process steps. No package that we have reviewed or seen delivers the entire business intelligence solution, period!
“The trend among corporations worldwide today is to gather information about competitors and use it strategically. Our continually-updated software guide will help executives put the pieces of the competitive intelligence puzzle together faster and more accurately than ever before. There is currently nothing like it in the marketplace.” The Fuld Software Guide reviews each software product individually and organizes each within the following five distinct steps of the intelligence cycle, as defined by Fuld & Co.:
Define intelligence requirements: Breaking the task into digestible chunks
Collect and organize data: Getting the right data and putting it into an analytical context
Analyze: Appling information for specific use; recommending action
Report and inform: Getting it out, making it known, on time, on target
Evaluate: Measuring the impact of intelligence use, refining the process
The complex ideas encompassed by the Software Guide are designed in an easy-to-use format, requiring only a few mouse clicks to navigate. The Guide is constantly being updated and revised as new software products reach the marketplace and product revisions are launched. Other free intelligence tools found at www.fuld.com include an Internet Intelligence Index, with links to nearly 600 intelligence-related Internet sites; an Intelligence Dictionary, with hyperlinks to related terms and websites; an interactive Intelligence Forum, where questions are fielded by Fuld experts; excerpts from Leonard Fuld’s acclaimed book, The New Competitor Intelligence, and an Intelligence Organizer. Based in Cambridge, Mass., Fuld & Company specializes in providing business intelligence consulting services, and has designed intelligence processes for numerous corporations worldwide. Leonard Fuld is a worldwide recognized expert and author in the field of competitive intelligence. Additional information can be found at http://www.fuld.com.
*Results of study by Survey.com, 11/30/99, estimating the size of the business intelligence/data warehouse market expected to eclipse $148 billion within the next three years.
America’s Most Intelligence-Savvy CEO™ Identified
America’s Most Intelligence-Savvy CEO™ Identified
Christopher Galvin, Motorola CEO, Chosen to Receive First Fuld “Intelligence” Award
CAMBRIDGE, MA February 7, 2000
Motorola Chairman and CEO Christopher B. Galvin has been chosen to receive the 1999 Intelligence-Savvy CEO™ Award for Leadership in Competitive Intelligence. In making the announcement, Leonard Fuld, president of Fuld & Co., said, “This competitive intelligence award-the first of its kind-validates the critical role that this business tool plays in the boardrooms of Corporate America today.”
After a year-long selection process, spear-headed by Fuld, president of the leading competitive intelligence research and consulting firm Fuld & Co., Galvin was selected to receive the award based on his open support of competitive intelligence practices within Motorola, his encouragement of the establishment of “intelligence standards” such as staff training and ethical guidelines establishment, and his ear-marking of monies for speeding the flow of critical competitive information.
Upon receiving the award, Galvin said, “Business intelligence gives us the ability to be forewarned and to challenge our thinking about our market, our competition, and upcoming events.” Galvin attributes many of Motorola’s successes to competitive intelligence during his tenure, saying, “The reorganization of the (entire Motorola communications) enterprise was partly aided by the intelligence effort, as is our selecting new partners, such as Cisco…Tactically, we have many examples of market successes…we learned that a number of rivals were interested in buying a company whose technology we had a great deal of interest in. Knowing this, we decided to buy this firm and the technology we felt was critical to our success in this product category.” According to Fuld, the interest in competitive intelligence, especially within the ranks of the Fortune 500, is growing. He predicts, “Now considered a hot trend in Corporate America, competitive intelligence is quickly becoming a required component of savvy management, taking its place alongside other key management initiatives. While every corporate executive typically states a need to understand its competition, few act on such statements. Tomorrow’s successful corporations will maintain competitive advantage by taking action based on relevant information that has been strategically analyzed.”
An Intelligence Savvy CEO™ Award Advisory Board was formed in 1998 to conduct a comprehensive and in-depth review of more than 30 potential candidates gleaned from more than 3,000 award ballots and hundreds of interviews. In addition to Leonard Fuld, the Board is comprised of other competitive intelligence “gurus” including the Academy of Competitive Intelligence (ACI) founder and president Benjamin Gilad, ACI co-founder Jan Herring, and Ava Harth Youngblood, former president of the Society of Competitive Intelligence Professionals. Selection for the next Intelligence Savvy CEO™ Award is now underway.
Based in Cambridge, Mass., Fuld & Company specializes in providing research and analysis to the financial services, utility/energy, manufacturing, high technology, telecommunications, healthcare and consumer product sectors. Leonard Fuld is a worldwide recognized expert and author in the field of competitive intelligence. Additional information and a copy of the Intelligence Savvy CEO Award presentation can be found at http://www.fuld.com.
