Fuld & Company's Competitive Intelligence Blog

WHEN IT COMES TO BUILDING CHINA’S SMART GRID,
WESTERN COMPANIES NEED TO DEAL WITH
MULTIPLE ELEPHANTS IN THE ROOM
_________________________________________________________________
Strategic intelligence firm, Fuld & Company, runs 6th Annual
National War Game and offers predictions on China’s Smart Grid
CAMBRIDGE, MA (APRIL 29, 2010) — With 30-plus executives from energy and
technology giants GE, IBM, Siemens, Hewlett-Packard and others looking on, four
leading business schools yesterday participated in a war game to stress test the global
strategies of these firms in competing for China’s $100 billion Smart Grid — only to
encounter obstacles that had nothing to do with their companies’ technological prowess
and everything to do with how they work with and within China.
Through rapid-fire arguments, interrogation by an expert panel of judges, as well as
questions from the corporate observers, “The Battle for China’s Smart Grid” War Game
revealed many obstacles that many observers admitted that their companies must
acknowledge and overcome if they are to win a piece of the $10 billion-per-year funding
China has offered. These predictions included:
 To fully take advantage of the emerging opportunities regarding the “smart
grid” in China, Western companies, such as GE Energy, Siemens and Cisco,
may have to sell a stake in their business. Alliances and so-called loose
partnerships are becoming less and less viable as tenable business positions in
China. The Chinese government is likely to want a piece of the intellectual
property action for Chinese firms, and giving them a stake in publicly held
Western companies would provide that stake. At the same time, Western
companies generally are uneasy about selling a piece of their business (or will
have some difficulty pitching the sale to their domestic stockholders). This poses
some important strategic dilemmas and may necessitate a fundamental rethinking
of how foreign firms approach the Chinese market.
 Western companies need China to take on the world: Western companies
such as Siemens and GE have long believed that they can dictate the terms of
expansion by their Chinese partners outside of China. But a Chinese partner will
likely become a necessary ingredient in any Western company’s global expansion
plans by absorbing some of the financial and political risk among the diverse
array of emerging opportunities across the globe. The market in China is only
the beginning for the Chinese government-run State Grid-approved corporations.
 Standards setting and the capability to manage the buildout process
represented by companies such as IBM may trump China-legacy firms such
as GE and Siemens, selling technology and hardware into the Smart Grid.
As the IBM team (represented by the winning business school team, Kellogg)
demonstrated, while IBM may have fewer years clocked in China than do GE or
Siemens, it is offering an entirely different and high value sales proposition.
China wants and needs what IBM has to sell: skills in systems integration. Aside
from representing a true standards setter, IBM or companies like it can serve as
the Smart Grid’s maestro, coordinating and vetting the other players in the Grid’s
construction. Cisco will need to participate in the standards setting process in
order to preserve a place for itself against strong competition from Huawei,
Cisco’s chief China rival.
The other elephants in this Smart Grid room identified by the judges and the teams
playing out their roles included China’s concern about its own security in preventing
others hacking the country’s system, as it hires Western firms who have the technological
prowess to build out the Smart Grid. Another elephant that Western companies have
underestimated is capacity. The grid needs to add enormous transmission capacity at
the breakneck pace China will demand. China’s acceptance or nonparticipation in carbon
pricing will also speed or slow down the expansion of the power grid.
“With a potential annual value of approximately US$20 billion over the next five years,
the onset of the Smart Grid initiative in the PRC represents one of the largest, most
strategically important global business opportunities for the coming decades,”
commented Denis Simon, professor of International Affairs at the School of International
Affairs, Penn State University and senior China advisor to Fuld & Company. “Not only
will the Smart Grid project define a potentially new, transformational economic trajectory
for China in the energy field, but it also may serve as a catalyst for changing the rules of
the road in terms of the way firms compete and cooperate across the global commercial
landscape.”
All four teams worked hard to identify how the firms they represented in the War Game
could add enough value to the Smart Grid initiative in China to earn profits for their
companies. They recognized the need to enter into strong partnerships with Chinese and
potentially other Western firms in order to bring a successful package of products and/or
services to the table.
The Annual Strategy War Game National Championship, “The Battle for China’s Smart
Grid,” was organized by Fuld & Company (www.Fuld.com). IBM, Siemens, GE Energy
and Cisco were represented by business students from Northwestern’s Kellogg Graduate
School of Management, MIT Sloan School of Management, University of Pennsylvania’s
Wharton School, and Yale School of Management. Most of the students have worked in
energy, technology and/or in China. Last year, the War Game was on “The Battle for
Healthcare Information”. Fuld’s public War Games have made successful marketplace
predictions each year.
Industry observers also included Kraft Foods, Starbucks, Cigna, RIM (Blackberry), and
Xstrata that either do business in China or wanted to see the process and benefits of war
gaming.
Fuld & Company
Fuld & Company, based in Cambridge, Massachusetts, with offices in London and
Dalian (PRC), is the world’s preeminent research and consulting firm in the field of
competitive intelligence. Founded by Leonard Fuld, a pioneer and recognized leading
authority in the field, Fuld & Company has serviced more than half the Fortune 500 and
FTSE 100 for over 30 years. The firm does research and analysis, strategic gaming,
intelligence process consulting, and training to help clients understand the external
competitive environment. For additional information, please contact Kyra Baltsar, Fuld
& Company, kbaltsar@fuld.com, +1 (617) 492-5900 or www.fuld.com.

NEW CHINA OFFICE OPENED BY FULD & COMPANY
________________________________________________________________________
Dr. Denis Simon appointed Senior Advisor for China Operations
CAMBRIDGE, MA (APRIL 25, 2009) – Fuld & Company, a pioneer in competitive
intelligence and analysis [shangye diaocha] (www.fuld.com), announces the opening of
an office in Dalian, China for the purpose of developing the market for competitive
intelligence in China. At the same time, Fuld also announces the appointment of Dr.
Denis Simon as Senior Advisor for China Operations for Fuld.
“Our clients increasingly need on-the-ground analysis of their competitive environment
in Asia broadly and in China more specifically. As China goes, so goes the Western
business market. With multinationals and national Chinese companies themselves
growing in size and influence in the global market, our clients from around the world
need this missing piece to their puzzle – and increasingly want this analysis brought to
them from a single firm. With the opening of our China office, Fuld in its 30th year now
has the capability of delivering truly global competitive intelligence services – from
North America, Europe and Asia,” states Leonard Fuld, the firm’s president and founder.
Fuld & Company chose the Dalian location because it is one of China’s most progressive
cities, has become one of the leading software and outsourcing centers in Asia, and is on
a path to come one of the foremost centers of innovation in the PRC.
Denis Simon, as Senior Advisor for China Operations, brings with him decades of
experience Dr. Simon is one of a select number of global management experts with dual
knowledge of both business strategy & technology management and Asian business
systems and cultures. Having first visited Asia in 1976 and China in 1981, Dr. Simon has
developed an extensive network of professional relationships throughout business,
government, and academia in the region. Prior to joining Fuld, Dr. Simon has held
several prominent positions in the world of management and business consulting. From
2001-2002, he served as the first President of Monitor Group (China). Prior to Monitor,
Dr. Simon was Managing Director of the Business Strategy and Architecture Innovation
Center in Singapore for Scient Corporation. He also has been an Associate Partner at
Andersen Consulting China, where he served as Director of the China Strategy Group.
He also served as the General Manager for Andersen Consulting’s China practice in
Beijing from 1998-2000. Dr. Simon is currently a tenured Full Professor of International
Affairs and one of the founding senior faculty at the new School of International Affairs
at Penn State University.

FULD & COMPANY
North America 􀂌 Europe 􀂌 Asia
126 Charles Street 􀂌 Cambridge, Massachusetts 02141-2130 􀂌 (617) 492-5900
20 Conduit Street 􀂌 London W1S 2XW 􀂌 United Kingdom 􀂌 +44 (0) 20 7659-6999
400# Minzheng Street 􀂌 Shahekou District 􀂌 Dalian 116021 􀂌 China 􀂌 +86 (411) 8460-4800

Fuld & Company
Fuld & Company, based in Cambridge, Massachusetts, with offices in London, is the
world’s preeminent research and consulting firm in the field of competitive intelligence.
Founded by Leonard Fuld, a pioneer and recognized leading authority in the field, Fuld &
Company is a full-service competitive intelligence firm, providing research and analysis,
strategic gaming, intelligence process consulting, and training to help clients understand
the external competitive environment. The firm’s mission is to help clients improve their
performance by making better decisions through the application of solid intelligence on
their markets and competitors. For additional information, please contact Kyra Baltsar,
Fuld & Company, kbaltsar@fuld.com, +1 (617) 492-5900 or www.fuld.com.

NEW, FREE TECHNOLOGY SOLUTION OFFERED
FOR COMPETITIVE INTELLIGENCE
________________________________________________________________________
CAMBRIDGE, MA (APRIL 20, 2009) – A new, free and secure technology solution,
The Competitive Intelligence Portal™, is being offered to the corporate intelligence
community by Fuld & Company in association with Knowledge Management Associates
(KMA), both Massachusetts-based firms. These two companies have spent the past year
developing and testing this SharePoint-based template that addresses most of the needs
competitive intelligence users have asked for from technology for the past decade.
“According to surveys conducted for our bi-annual Intelligence Software Report™ users
have clamored for easy-to-use, relatively low-cost and low-maintenance technology
solutions for years,” said Leonard Fuld, president of Fuld & Company, the world’s first
and leading competitive intelligence firm. “In our discussions with KMA, a Microsoft
Gold Certified Partner, Fuld and KMA identified the SharePoint platform as an ideal
solution for the competitive intelligence community.”
“SharePoint already works behind the scenes, holding a commanding market share in the
world’s largest corporations. In other words, the application is already operating behind
the firewall. It’s a sunk cost which most companies fail to use to its fullest extent. It’s
secure and already vetted by the information technology organization which knocks
down all sorts of start-up barriers – and certainly flattens the learning curve for anyone
who wants to contribute to the base of competitive knowledge inside a company,” adds
David Goldstein, KMA’s Managing Partner.
Fuld & Company (www.fuld.com ) and KMA (www.kmainc.com ) will be offering
demonstrations of this new CI technology offering upon appointment.
Fuld & Company
Fuld & Company, based in Cambridge, Massachusetts, with offices in London, is the
world’s preeminent research and consulting firm in the field of competitive intelligence.
Founded by Leonard Fuld, a pioneer and recognized leading authority in the field, Fuld &
Company is a full-service competitive intelligence firm, providing research and analysis,
strategic gaming, intelligence process consulting, and training to help clients understand
the external competitive environment. The firm’s mission is to help clients improve their
performance by making better decisions through the application of solid intelligence on
their markets and competitors. For additional information, please contact Kyra Baltsar,
Fuld & Company, kbaltsar@fuld.com, +1 (617) 492-5900 or www.fuld.com.

On April 3, 2009, dozens of experts from leading healthcare institutions and technology companies assembled to watch a war game unfold on The Battle for Healthcare Information. Some of the brightest business students from Columbia, MIT, Kellogg, and Wharton represented healthcare giants, Microsoft, McKesson and Kaiser Permanente. Their purpose: To stress test technology’s future role in rewriting America’s healthcare map. Tens and perhaps hundreds of billions of dollars are on the table for the company that can figure out the strategic solution.

We held this year’s event in New York City. It is the fifth national war game championship organized and run by Fuld & Company.

Teams assumed the identity of four major healthcare icons, simulating and ‘stress testing’ their anticipated strategies to determine who will profit from the adoption of Electronic Medical Records (EMRs). The Obama administration’s injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon.”

Among the predictions during this fast-paced business school war game event are:

• Entrenched interests will continue to resist EMRs for some time to come. Healthcare system change, engendered by EMR, means some interests will win dollars while other traditional players will lose – and no one wants to lose.
Physician, hospital and patient/consumer markets—are going to be major challenges for all companies in the field, the teams acknowledged. Hospitals and doctors actually can make money through these current inefficiencies and will likely resist change. Smaller medical practices may continue to resist installing such EMR systems, not wanting to invest in long-term promises while sinking lots of money into new and complicated electronic medical records systems. Emerging pay-for-performance requirements, and reimbursement incentives, may sway the thinking.

• A shortage of technical manpower will slow down the implementation of electronic medical records, no matter how much money is thrown against the challenge.

• Allscripts (and other similar pure plays, such as Epic Systems) will seek to leverage its unusually close proximity to the medical community to bring EMRs to smaller medical practices than had been reached before. In order to penetrate the small medical practice market where most of the EMR potential user base exists, it will have to form an  alliance or merge with a larger player that has a far more extensive sales force.

• The market that is driving efficiencies, such as EMRs and other scalable solutions, will act as a catalyst to force small medical practices to band together or merge in the next few years, allowing doctors to spread the cost – and the risk – of EMR implementation.

• Kaiser-Permanente seeks to lower healthcare costs by “undocking” healthcare information within its system, vastly increasing the access and portability of patient data. As a major healthcare provider, Kaiser is well positioned to set industry best-practices and influence adoption of EMR systems, rather than provide the ‘killer app’ platform itself. Kaiser will become the nexus of important alliances between government and industry to craft standards in healthcare IT—e.g., to afford interoperability of data-related tools and technologies—that have been nonexistent.

• McKesson will be working to vastly expand its healthcare IT niche through its dominance in logistics and understanding of the health value chain, data creation and data utility—with an emphasis on physician, payor and healthcare delivery applications. The company will be looking to generate synergies among all these different points of the healthcare delivery chain through information technology. MIT’s team, simulating the McKesson strategies, won the war game competition based on four criteria: the team’s strategic insight, accuracy in presenting McKesson’s strategy, creative ways it expressed McKesson’s culture and goals, and finally, its ability to project their strategic vision into the future. Last year’s war game on “The Battle for the Wireless Internet”, won by the Kellogg MBA team, successfully predicted a number of industry alliances.

RIVALS WILL DRIVE TOWARD ALLIANCES OR MERGE
IN HEALTHCARE IT INDUSTRY,
NATIONAL BIZ SCHOOL WAR GAME PREDICTS
_________________________________________________________________
MIT’S Sloan, Columbia, Northwestern’s Kellogg and Penn’s Wharton
Compete in Fuld & Company War Game Simulation
Sloan Students Win Close Competition for Third Time in Last Five Years
CAMBRIDGE, MA (APRIL 7, 2009) – Four top business schools predicted last Friday
in a public war game that most prominent companies in the healthcare information
technology and healthcare delivery industries—including Microsoft, McKesson, Kaiser-
Permanente, and Allscripts—will quickly move to create alliances and in certain cases
merge with their rivals—to take advantage of the government push to adopt electronic
medical records (EMRs).
This year’s event, “The Battle for Healthcare Information,” was held in New York City
on April 3, 2009, and is the fifth national war game championship organized and run by
Cambridge, Mass-based Fuld & Company. As in past war game contests in the
technology industry, this contest, featuring teams from the Wharton School of Business,
Columbia University School of Business, MIT’s Sloan School of Management, and
Northwestern’s Kellogg School of Management is expected to accurately anticipate
competitive events..
According to Leonard Fuld, president and founder of Fuld & Company, “In this day-long
event, teams assumed the identity of four major healthcare icons, simulating and ‘stress
testing’ their anticipated strategies to determine who will profit from the adoption of
EMRs. The Obama administration’s injecting $19 billion to kick-start this nascent
electronic medical records industry just gets the players moving. It is no guarantee you
will see universal adoption of electronic records in healthcare anytime soon.”
Among the predictions during this fast-paced business school war game event are:
• Entrenched interests will continue to resist EMRs for some time to come.
Healthcare system change, engendered by EMR, means some interests will win
dollars while other traditional players will lose – and no one wants to lose.
Physician, hospital and patient/consumer markets—are going to be major challenges
for all companies in the field, the teams acknowledged. Hospitals and doctors
actually can make money through these current inefficiencies and will likely resist
change. Smaller medical practices may continue to resist installing such EMR
systems, not wanting to invest in long-term promises while sinking lots of money into
new and complicated electronic medical records systems. Emerging pay-forperformance
requirements, and reimbursement incentives, may sway the thinking.
• A shortage of technical manpower will slow down the implementation of
electronic medical records, no matter how much money is thrown against the
challenge.
• Allscripts (and other similar pure plays, such as Epic Systems) will seek to
leverage its unusually close proximity to the medical community to bring EMRs
to smaller medical practices than had been reached before. In order to penetrate the
small medical practice market where most of the EMR potential user base exists, it
will have to form an alliance or merge with a larger player that has a far more
extensive sales force.
• The market that is driving efficiencies, such as EMRs and other scalable
solutions, will act as a catalyst to force small medical practices to band together
or merge in the next few years, allowing doctors to spread the cost – and the risk
– of EMR implementation.
• Kaiser-Permanente seeks to lower healthcare costs by “undocking” healthcare
information within its system, vastly increasing the access and portability of
patient data. As a major healthcare provider, Kaiser is well positioned to set industry
best-practices and influence adoption of EMR systems, rather than provide the ‘killer
app’ platform itself. Kaiser will become the nexus of important alliances between
government and industry to craft standards in healthcare IT—e.g., to afford
interoperability of data-related tools and technologies—that have been nonexistent.
• McKesson will be working to vastly expand its healthcare IT niche through its
dominance in logistics and understanding of the health value chain, data
creation and data utility—with an emphasis on physician, payor and healthcare
delivery applications. The company will be looking to generate synergies among all
these different points of the healthcare delivery chain through information
technology.
MIT’s team, simulating the McKesson strategies, won the war game competition based
on four criteria: the team’s strategic insight, accuracy in presenting McKesson’s strategy,
creative ways it expressed McKesson’s culture and goals, and finally, its ability to project
their strategic vision into the future. Last year’s war game on “The Battle for the Wireless
Internet”, won by the Kellogg MBA team, successfully predicted a number of industry
alliances.
Fuld & Company has facilitated war games for companies around the globe. These are
typically private, closed-door sessions for executives needing to make critical decisions.

The Annual Strategy War Game National Championship, “The Battle for Healthcare
Information,” was organized by Fuld & Company’s Technology Practice in conjunction
with the Pharmaceuticals Practice, which provides all levels of competitive support from
research to consulting. The firm has serviced over 100 biotech, pharmaceutical and
diagnostics/device companies for training, custom research, and systems consulting
needs. Fuld assesses new product progress from early-stage development to product
launch, technology partnerships between biotech and big pharma, as well as changing
global technologies, regulations, and markets. The firm has researched over 60 different
therapeutic categories worldwide.
Fuld & Company’s strategic gaming practice is run by Wayne Rosenkrans, Ph.D., a
Distinguished Fellow at the Center for Biomedical Innovation at MIT working on
healthcare strategy and policy issues related to science and medicine, and a member of
the Ethics and Systems Medicine Program at Georgetown University. He is also
Chairman, President and a member of the board of directors of the Personalized Medicine
Coalition, a Washington DC-based organization working with government and other
agencies on evolving healthcare policy for Personalized Healthcare.

Fuld & Company
Fuld & Company, based in Cambridge, Massachusetts, with offices in London, is the
world’s preeminent research and consulting firm in the field of competitive intelligence.
Founded by Leonard Fuld, a pioneer and recognized leading authority in the field, Fuld &
Company is a full-service competitive intelligence firm, providing research and analysis,
strategic gaming, intelligence process consulting, and training to help clients understand
the external competitive environment. The firm’s mission is to help clients improve their
performance by making better decisions through the application of solid intelligence on
their markets and competitors. For additional information, please contact Kyra Baltsar,
Fuld & Company, kbaltsar@fuld.com, +1 (617) 492-5900 or www.fuld.com.

What’s New – War game on healthcare information – Results

Rivals Will Drive Toward Alliances Or Merge In Healthcare IT Industry, National Biz School War Game Predicts

MIT’S Sloan, Columbia, Northwestern’s Kellogg and Penn’s Wharton
Compete in Fuld & Company War Game Simulation
Sloan Students Win Close Competition for Third Time in Last Five Years

CAMBRIDGE, MA (APRIL 7, 2009) – Four top business schools predicted last Friday in a public war game that most prominent companies in the healthcare information technology and healthcare delivery industries—including Microsoft, McKesson, Kaiser- Permanente, and Allscripts—will quickly move to create alliances and in certain cases merge with their rivals—to take advantage of the government push to adopt electronic medical records (EMRs).

This year’s event, “The Battle for Healthcare Information,” was held in New York City on April 3, 2009, and is the fifth national war game championship organized and run by Cambridge, Mass-based Fuld & Company. As in past war game contests in the technology industry, this contest, featuring teams from the Wharton School of Business, Columbia University School of Business, MIT’s Sloan School of Management, and Northwestern’s Kellogg School of Management is expected to accurately anticipate competitive events.

According to Leonard Fuld, president and founder of Fuld & Company, “In this day-long event, teams assumed the identity of four major healthcare icons, simulating and ‘stress testing’ their anticipated strategies to determine who will profit from the adoption of EMRs. The Obama administration’s injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon.”

Among the predictions during this fast-paced business school war game event are:

Entrenched interests will continue to resist EMRs for some time to come. Healthcare system change, engendered by EMR, means some interests will win dollars while other traditional players will lose – and no one wants to lose. Physician, hospital and patient/consumer markets—are going to be major challenges for all companies in the field, the teams acknowledged. Hospitals and doctors actually can make money through these current inefficiencies and will likely resist change. Smaller medical practices may continue to resist installing such EMR systems, not wanting to invest in long-term promises while sinking lots of money into new and complicated electronic medical records systems. Emerging pay-forperformance requirements, and reimbursement incentives, may sway the thinking.
A shortage of technical manpower will slow down the implementation of electronic medical records, no matter how much money is thrown against the challenge.
Allscripts (and other similar pure plays, such as Epic Systems) will seek to leverage its unusually close proximity to the medical community to bring EMRs to smaller medical practices than had been reached before. In order to penetrate the small medical practice market where most of the EMR potential user base exists, it will have to form an alliance or merge with a larger player that has a far more extensive sales force.
The market that is driving efficiencies, such as EMRs and other scalable solutions, will act as a catalyst to force small medical practices to band together or merge in the next few years, allowing doctors to spread the cost – and the risk – of EMR implementation.
Kaiser-Permanente seeks to lower healthcare costs by “undocking” healthcare information within its system, vastly increasing the access and portability of patient data. As a major healthcare provider, Kaiser is well positioned to set industry best-practices and influence adoption of EMR systems, rather than provide the ‘killer app’ platform itself. Kaiser will become the nexus of important alliances between government and industry to craft standards in healthcare IT—e.g., to afford interoperability of data-related tools and technologies—that have been nonexistent.
McKesson will be working to vastly expand its healthcare IT niche through its dominance in logistics and understanding of the health value chain, data creation and data utility—with an emphasis on physician, payor and healthcare delivery applications. The company will be looking to generate synergies among all these different points of the healthcare delivery chain through information technology.

MIT’s team, simulating the McKesson strategies, won the war game competition based on four criteria: the team’s strategic insight, accuracy in presenting McKesson’s strategy, creative ways it expressed McKesson’s culture and goals, and finally, its ability to project their strategic vision into the future. Last year’s war game on “The Battle for the Wireless Internet”, won by the Kellogg MBA team, successfully predicted a number of industry alliances.

Fuld & Company has facilitated war games for companies around the globe. These are typically private, closed-door sessions for executives needing to make critical decisions.

The Annual Strategy War Game National Championship, “The Battle for Healthcare Information,” was organized by Fuld & Company’s Technology Practice in conjunction with the Pharmaceuticals Practice, which provides all levels of competitive support from research to consulting. The firm has serviced over 100 biotech, pharmaceutical and diagnostics/device companies for training, custom research, and systems consulting needs. Fuld assesses new product progress from early-stage development to product launch, technology partnerships between biotech and big pharma, as well as changing global technologies, regulations, and markets. The firm has researched over 60 different therapeutic categories worldwide.

Fuld & Company’s strategic gaming practice is run by Wayne Rosenkrans, Ph.D., a Distinguished Fellow at the Center for Biomedical Innovation at MIT working on healthcare strategy and policy issues related to science and medicine, and a member of the Ethics and Systems Medicine Program at Georgetown University. He is also Chairman, President and a member of the board of directors of the Personalized Medicine Coalition, a Washington DC-based organization working with government and other agencies on evolving healthcare policy for Personalized Healthcare.

Fuld & Company

Fuld & Company, based in Cambridge, Massachusetts, with offices in London, is the world’s preeminent research and consulting firm in the field of competitive intelligence. Founded by Leonard Fuld, a pioneer and recognized leading authority in the field, Fuld & Company is a full-service competitive intelligence firm, providing research and analysis, strategic gaming, intelligence process consulting, and training to help clients understand the external competitive environment. The firm’s mission is to help clients improve their performance by making better decisions through the application of solid intelligence on their markets and competitors. For additional information, please contact Kyra Baltsar, Fuld & Company, kbaltsar@fuld.com, +1 (617) 492-5900 or www.fuld.com.