How to Predict Your Competitor’s Next Move | Forbes.com | October 12, 2011
How to Predict Your Competitor’s Next Move | Forbes.com | By Leonard Fuld
The rumor mill for the iPhone 4S began almost as soon as Apple released its iPhone 4. Better camera, faster processor, bigger screen, fire-proofing, cordless charging…leaps tall buildings in a single bound. The list goes on and on. We now know which of those predictions have come true. But instead of simply guessing, Apple’s competitors could have figured out not only what Apple was likely to do but how well they would be able to execute on it.
How? By looking at the strands of the company’s culture and history that limit and direct its behavior and translating what they found into a strategy map. Designed by Harvard Business School professors Robert Kaplan and David Norton, a strategy map is a relatively simple diagram. It describes how a company creates value by linking strategic objectives to its operations and it provides the key measures of success….
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